The Spoke N’ Rider has primarily focused on local biking events in Mountain City, USA.  They have been a strong supporter of bike races for all ages over the past five years.  For the last two years, the Spoke N’ rider has created a summer junior bike team, called The Junior Spokesmen. The Junior Spokesmen, consisting of kids ranging in age from 6 to 15, participates in races against outlying counties.  This junior league has proven to be a successful means of publicity for the Spoke N’ Rider.  Summer sales tend to drop since most college students leave town for 3 months, but the publicity generated by junior league has helped keep sales at a profitable level. From a PR standpoint, the junior bike team has also helped The Spoke N’ Rider establish good relations with the permanent citizens of Mountain City, USA.  

The Spoke N’ Rider has enjoyed a great deal of free publicity that is generated from the annual Weekend Bike Tour, which is coordinated by the Help For MS organization and sponsored by local retailers and restaurants.  This event raises a significant amount of both awareness and money for multiple sclerosis (MS).  Local governmental officials, outdoor sporting figures, sports personalities, and celebrities attend the event.  As a result, the press typically delegates a large amount of print space and air time to this event.  Last year the Mountain Times spoke very highly of the event and its organizers, including The Spoke N’ Rider.  All of the shops’ personnel who are in town are required to attend this event.  Last year the owner and 2 of his sales associates created their own team to participate in the event, raising $3,000 in pledges.

Every Christmas, The Spoke N’ Rider donates 3 of the lower end bicycles to Toys for Kids, a program that distributes donated toys to the under-privileged children in Mountain City.  This donation offers a tax deduction and, more importantly, helps to keep good relations with the community.